Stories

Big Red Gravel Run is a race almost entirely on private gravel roads and country lanes. This makes the event attractive because these roads are normally inaccessible and fenced off. This 130-kilometre race with 1,750 metres of positive elevation gain is an event not to be missed.

Crowsnest Pass is located southwest of Calgary on the border between Alberta and British Columbia. Last fall we discovered this somewhat unloved mining region of the Rocky Mountains. It's windy, chilly, even a little hostile and wild. But we loved the scenery so much that we decided to go back this year.

In case you haven’t heard of this route, I’m here to help you understand the reality of the trip. Do not be fooled by the ‘butter tart’ name and think it’s all about sweet treats and easy riding. The BT 700 is a serious adventure and not for the faint of heart.

Personal trainer by profession, Guillaume is ready to take on all types of challenges. Formerly a Downhill rider, he now focuses on triathlons as a personal goal. He has truly dabbled in every type of cycling possible. A videographer and vanlife builder in his spare time, Guillaume is the ultimate role model for improving your physical and cycling performance.

He's the type of person you follow on Instagram and think, “WOW, how does he do it?” Day or night riding is no problem for him, as long as he finds ice cream pitstops along the way to refuel. Henri will complete one of the biggest challenges of his life this year; cycling across Canada in less than 30 days. We're telling you right now, not following Henri and his adventures is clearly missing out on a source of motivation for your 2022 season.

Former BMX champion turned endurance gravel bike rider, road racer, and mountain bike enthusiast, Steven likes to try everything! You may have even seen him in a Cirque du Soleil show performing amazing tricks on his BMX! One thing is for sure, Steven is not afraid of anything. In the winter, you'll probably run into him at Taz or on Zwift, but as soon as the sun is warm enough, he's already outside!

In addition to possibly being your child's next PE teacher, Kelsey is a former British Columbia Downhill Champion and a mountain bike coach for Les chèvres de montagne. She is the baker of the best chocolate muffins, and one of the biggest jokesters around! Kelsey is also one of the most positive people you will ever meet!

As GM, my role is to "Get S**t Done"! From partnerships with world-renowned brands, to warehouse operations, and marketing initiatives, my job is to coordinate and align our internal teams to succeed at achieving our strategies, all while keeping our head above water.

Last summer I decided to start building a garden and the result was very impressive. Seems like I am pretty handy and possibly a carpenter in the making.

For some, it may seem like a vacation, but for others, training camps are very serious. For competitive cyclists, or even for those who want to start the season strong, training camps aren’t a game.

Ah, bikepacking. You’ve seen it, you’ve wondered, and now you plan to try it, but where is best place to start?

I do not want to have anything to do with the North… Why?… Because I hate the darn bugs!